For heads of marketing and CMOs at women's health brands and brands that sell to moms
Reach the moms who buy your product through mom creators they trust, and make influencer your main sales channel
We're an influencer marketing agency led by moms, so we find the mom creators your customer watches, track each one with a code, and run the best videos as ads.
Who we work with
Brands that sell to moms. You run marketing there, as head of marketing, CMO or founder, and you want creators to become a main sales channel, not a side one.
Women's health brands
Fertility tests, prenatal vitamins, menopause care
Mom creator videos below for
Baby and nursery brands
Baby monitors, crib mattresses, breast pumps and postpartum wear, baby formula, diapers
Mom creator videos below for
Kids food, toys and learning
Baby and kids food, baby and toddler toys, kids vitamins, kids learning kits
Mom creator videos below for
The moms we reach
- Trying to conceive
- Expecting
- New moms
- Moms of little kids
- Moms of teens
- Perimenopause
- Menopause
Mom influencer integrations
Sponsored videos by mom creators, for brands that sell to moms. Each one is the moment the product comes in.
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Prenatal vitaminsChristine's Notebook for Needed
Freezer meals for a family of 6. 886,119 views
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Fertility testsCourtney Wohl for Modern Fertility
Her infertility story. 24,518 views
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Baby monitorsMatt & Abby for Nanit
Nesting before the baby arrives. 278,160 views
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Baby and toddler toysNazanin Kavari for Lovevery
A day as a pregnant mama. 194,911 views
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Kids vitaminsThe Unplanned Podcast for Hiya
Pregnant and skipping the babymoon. 143,936 views
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Crib mattressesKristen Hoffman for Newton Baby
What she wishes she knew before having a baby. 43,908 views
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Baby formulaHaley's Corner for Bobbie
A day with a newborn. 239,243 views
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Breast pumpsKatie Clark for Momcozy
A lactation consultant trying their pump. 51,714 views
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Prenatal vitaminsAshlynne Eaton for Perelel
A day with her baby. 141,018 views
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DiapersNitraaB TV for Coterie
A mom day vlog with a diaper unboxing. 101,847 views
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Baby and kids foodJess Conte for Little Spoon
A week as a mum of two. 118,458 views
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Kids learning kitsSarahs Day for KiwiCo
Planning baby number 3. 532,903 views
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Menopause careChalene Johnson for Midi Health
On working with a clinician. 142,315 views
What brands get
Not one post. Moms seeing your product again and again, from creators they trust, with every customer tracked.
Moms see you at every stage
Needed booked Cambria Joy for 19 sponsored videos over 17 months, while she was trying to conceive, then pregnant, then postpartum.
Live on Meta’s Ad Library, September 2026
Your best videos become your ads
Midi Health, Perelel and Needed run their creators' videos as ads from the creators' own accounts, live on Meta in September 2026.
Creators who keep coming back
KiwiCo booked Beth Grace Moore 23 times, and Hiya booked Hey Shayla 23 times. One trusted mom, again and again, beats a hundred one-off posts.
You see what each creator brings in
Every creator gets a coupon code or a tracking link, so you see the customers each one brings and how many keep buying.
Working with us, step by step
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1
We learn your brand
We learn about your value propositions and how you want the product framed. We also study competitor integrations: which ones performed well, which fell flat.
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2
We map your audience
We confirm where you sell and ship, then map your audience against creator data, down to the mom you sell to.
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3
We present the creators
We present a set of creators that fit. After you approve them, you get a finalized roster and plan.
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4
We brief and review
We bring your value propositions into every creative brief, and we review every single ad before it goes live.
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5
We measure every creator
We set up attribution with a coupon code or a UTM link, so you see exactly how many customers come in through each creator, and how many keep buying.
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6
We scale the winners
After the first three months, we take the top performers and run their videos as Meta and TikTok ads.
For most brands, influencer is a side channel
Influencer marketing gets roughly 2.5 to 3% of the marketing budget (eMarketer), despite its ability to bring the best conversions, the best leads, and build perpetual brand value.
We asked 50+ health and wellness brands why they can't scale influencer marketing
“We keep paying more for the same results”
Why it happensEvery post needs a flat fee, and creators only post when they are paid.
“A few creators bring in almost all our sales”
Why it happensThey have already saturated the creators they know, the new ones are overpriced or don't perform, and every campaign feels like starting from zero.
“Influencer is still a side channel next to Meta”
Why it happensThey want it to become a main acquisition channel with a lower CAC, and it never gets big enough to matter.
What typical influencer marketing looks like
- Thousands of cold outreaches.
- Onboarding creators only to find 80% don't perform.
- Churning onto the next influencers after three months of saturating their audience.
- The relationship never gets past a transaction, and that's why influencer stays a side channel.
Why work with us
Led by moms
Alice and Kate are moms, so we know the mom you sell to, instead of a generic agency guessing at her.
One system, not one campaign
We don't just run a regular campaign on retainer.
We work with your team
We install the systems and teach them to your team, so after 6 to 18 months you can scale it internally.
Health and wellness is one of our core lanes
Prenatal, fertility and menopause products have rules on what can be said, and we run promotions inside those rules every day.
Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
Influencer AdvisoryA division of Influencer Advisory
Motherhood Influencer Agency is the mom division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Same team, same systems, built for brands that sell to moms.
Led by moms: we're Alice and Kate.
Questions brands ask us
What does it cost? Do we have to commit to a big budget?
No. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss. When fans see you again and again, they believe the creator really likes your product.
We've paid influencers before and got no sales.
Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost-per-sale.
Can you promise results?
No honest agency can promise views or sales, because nobody can predict the algorithm. Anyone who guarantees that is not telling the truth. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.
Why not do it ourselves and get better rates?
In a lot of cases we land a rate low enough that the savings alone offset our fee. And the real question is what your team's time is worth, and whether you'd rather they spend weeks chasing creators or focus on the business.
Can you find creators for a very specific mom?
Yes, that's exactly where we add the most value. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best, because the audience sees the creator as one of their own.
We sell menopause care. Isn't creator marketing for young people?
Some of the strongest-converting creators we work with have older, more mature followings. Those audiences tend to have more disposable income and to trust their creators more, so the partnerships often perform better than chasing a younger demo.
Our prenatal vitamin has rules on health claims. How does that work?
Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim. It's framed as lifestyle and experience, never a claim. Every word is reviewed before it posts, with disclosures done properly.
Can we see the content before it goes live?
Yes. You approve the brief and the first video before anything goes live. If you're a brand with strict rules, we'll even help you write the content plan and make sure it follows every rule.
Will our creators promote our competitors?
No. Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window, so you won't see your creator with a competitor next week.
Can we drop creators who aren't working?
Yes, that's exactly what we do. After testing, we keep the best creators. We do this split every month: we cut two or three weak ones and keep the strong ones, so we're always testing new creators and keeping the best team.
Which platforms do you use?
We work with every platform. YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too. Instagram is especially strong for retargeting ads through Meta.
Why run ads from the creator's account instead of our own page?
Same ad, different sender. From the creator's handle it reads as a real person, not a brand, so it gets more trust, more clicks, and cheaper CPMs, and that trust matters most in regulated categories.
How do you track it?
We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every 1,000 views. If you use Shopify, we plug right in.
How fast can we start?
Once you approve the shortlist, outreach starts immediately. Realistically it's a couple of weeks to lock deals and briefs, then creators film and publish on their own schedules within the campaign window. Good creators book up early, so the sooner you approve, the sooner we lock them in.